Designers bring together what people want, with what is technologically feasible and economically viable. To do that successfully, they need to learn about the full context of the anticipated product solution. The purpose of a design brief is to provide this context. Engaging a designer without a specific design brief often results in an expensive attractive box that solves somebody else's problem, if any.
The packaging design brief is a valuable document that provides an overview of the design request from the client to its agency and should be used by companies of all sizes. It is absolutely worth the time and effort to create this document, as it allows for a truly collaborative process and a smooth transition to the desired finished packaging design.
It documents all background information and instructions to the design agency. This allows their management to review the task and properly assess how much effort and time it will take for their designers to complete the project.
The brief provides clarity in writing between the company that requires packaging design and the design agency on what has to be completed. It also allows the designer to prioritize and work in a timely fashion.
Packaging design briefs create organized documentation, reducing confusion and increasing productivity, especially when multiple, ongoing projects are happening in a fast-paced environment.
The preliminary details Project name Identify the name of your project. Developing a naming convention can allow both parties to file and organize several of your projects.
List the name of the exact brand for the project. Again, this will help organize various activities. Date List the date the brief will be sent to the agency. The overview Background Provide details to the agency about the overall situation around the product and package design.
Describe the current state of the packaging and product, and list reasons your company would like a design change. Perhaps your firm conducted qualitative research suggesting that your brand could benefit from an updated visual identity.
Maybe your marketing team has statistics to support an opportunity that your competitors have not explored. Purpose Describe the general package design needs.
Update the colours of the Lip Balm packaging to fit the new branding colour scheme. Exact requirements Scope of project The following is a list of criteria that will detail your exact requirements needed from the design agency. Creative mandatories While you may want the designers to have free reign to explore creative ideas, sometimes there are certain aspects of the design that must be executed.
The medication package must follow a certain communication hierarchy master brand, sub brand, callout, etc. The container must say: You will likely have feedback for some concepts and will need the agency to adjust accordingly.
As an option, you can request the amount of revisions during this process. It is very helpful to inform the design agency about how the design will be used or if it will be forwarded to another vendor. This will allow the agency to prepare the files appropriately. This information is vital as it can affect the design process and final product.
There are limitations when designing images to be printed on flexographic or polygraphic wrap. Here, gradients will not appear clean. Providing this information to the design agency in advance allows them to create the artwork accordingly.
Strategic details Marketing objectives This is the business goal to be achieved from the new design. This may include increasing awareness, informing consumers about a certain aspect of your brand, introducing a new product, increasing sales, or developing a new look to gain visibility on the shelf.
Target audience Determine who the target market is for this design project. It is important the agency and designers consider this during the art process. The target can include consumers demographics, purchase intentother businesses, or even employees. Brand positioning This is an important aspect for differentiating your brand from your competitors.
This reflects the area your brand occupies in a market segment. This is the single most important benefit of the brand for your target market. · A design brief is a written document that summarizes all the relevant information about a project.
As it includes an outlined strategy for the project, it’s an essential piece you need to have before starting any design tranceformingnlp.com://tranceformingnlp.com · Logo design tip: Add this to your client design brief More logo design tips for the creative designer Every so often I add sections to my logo design brief form (always a work in progress), currently hosted by Google Docs.
Anything to help in with the 'getting to know your client and their business' makes for a more exact and satisfying tranceformingnlp.com://tranceformingnlp.com · What is a Logo Design Brief? Traditionally, the brief has been an essential tool for successfully executing any type of design project.
The brief serves as a guide to designers for inspiration and direction, while staying aligned with the client goals and business tranceformingnlp.com · The product-brief is under the design manager responsibility Writing and managing the product-brief is a crucial part of a design process.
It’s the product design manager’s responsibility to manage the brief, while keeping all projects’ members tranceformingnlp.com · A design brief establishes clear expectations between a business and the designer.
A design brief template cannot be a ‘one size fits all’ because design projects vary so much, ranging from product innovation and improvement, to service delivery, software development and graphic tranceformingnlp.com ///tranceformingnlp.com · Web view.
· Learn why you need to write down a detailed logo design brief if outsourcing. When starting a business, one of the first things to do is to create a logo. Learn why you need to write down a detailed logo design brief if outsourcing.
How to Write a Logo Design Brief When Outsourcing Design tranceformingnlp.com